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This web site has the following in the homepage, "New Releases - The 2015 Vintage." Our analyzers noticed that the web site also stated " Welcome to our Winter release! If you have any questions, please email Jenniferlutumwines." The Website also said "com or call the winery at 805-345-6544. 2015 Sanford and Benedict Vineyard Chardonnay. 2015 Durell Vineyard Pinot Noir. Thank you for your interest in LUTUM. A limited selection of our current Chardonnays and Pinot Noirs are available online. To inquire about wines not currently available online, please contact us at infolutumwines. 2014 Bien Nacido Vineyard Pinot Noir." The website's header had Lutum Wines as the most important optimized keyword. It is followed by Lutum, wine, and pinot which isn't as highly ranked as Lutum Wines. The next words shop.lutumwines.com uses is chardonnay. Gavin Chanin was included and will not be seen by search parsers.